Category: Uncategorized
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Are your customers only concerned about the price?
I had an interesting conversation with a broker recently, about our solution at Small Print Compare. I asked if their system allowed them to easily compare the difference between the differences in cover. The conversation went a little like this…. Me: “So when you have a customer on the phone, how do your call centre staff…
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What’s the optimal level of choice?
Have you ever been to a restaurant and been handed what looks like the world’s longest menu? With hundreds of options presented to you, you drift between conversation and trying to make sense of the extensive menu. When the waiter arrives to take your order, you have to ask for more time because you’ve not…
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Imagine if we all wore the same clothes?
Whilst price is important, it’s clearly not the only factor when making a buying decision, otherwise we’d all be eating economy bread, buying our clothes from Primark and spending our holidays in a tent in a farmer’s field. We have a vast array of choice in our everyday lives from cars, to homes, to dozens…
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Trying to explain something to someone who can’t see what you can
Have you ever tried to describe something to someone over the phone? Perhaps you have a superior product that is more expensive than that offered by your competition, and you regularly attempt to explain and ultimately justify why the price may be higher than alternatives. It can be a challenge to describe anything too complex,…
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Do you know what you are buying?
Are the things that you regularly buy reducing in size or having other things removed without you noticing? There’s nothing more frustrating than making a purchase only to find that it didn’t meet your expectations. For example, upgrading to the latest mobile phone expecting improvements on the last model, only to then discover not all…
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Will you take up the home insurance renewal challenge
Have you ever taken the time to actually buy the best home insurance that you can? I don’t just mean obtaining a quote from one, two or three price comparison sites and then maybe even a few direct insurers. Have you actually taken the time to look into what you’re buying and making an informed…
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